Prior to select what you think is an ideal color off Pantone Colour Chart, stop for a second and consider your audience. This is especially important if you’re marketing or selling globally as an alternative to locally. The thing is, different colors have different meanings to various people. If you’re brand new to the cultural significance of a certain color this product, brand, or identity you’re promoting might end up failing before it possesses a opportunity to take off! Let’s take a closer look at the cultural significance of color in two of today’s emerging economies.
In China, the hue red could very well be the most important. No where is this color more prominent than about the Chinese flag. Representing good fortune and joy, red is probably the most used colors during Chinese holidays and family gatherings. Also, it is the color chinese people associate with fire, one of the five elements its people believe create exactly what exists in nature.
Interestingly, whilst the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is the color the Chinese associate with another in the five elements, planet earth, and as such, this color represents royalty.
In India, colour red represents something quite different: Purity. That’s in contrast to Western cultures where color white is utilized to represent purity. Indian brides traditionally wear red gowns and as soon as married their foreheads are adorned having a red dot or tikka, the symbol of commitment. Because the wedding represents 81dexrpky beginning of your union of two individuals, colour red also symbolizes fertility and prosperity. The colour green represents the harvest or a new beginning and, like in America, green is symbolic of nature. In India green can also be the hue utilized to honor Islam.
As fashionable as green is, don’t apply it if you plan on doing business with Indonesian people. That’s because in Indonesia, green can be a forbidden color. In countries with dense jungles like those who are in South America, green represents death. But in the Middle East, green may be the color of luck. In Iran, blue symbolizes immortality as well as in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and choosing a bad color can spell disaster. So don’t whip out your Pantone color system and randomly choose. Instead, know your audience and then make sure you do your research!